SEO User Experience
Effective UX
If you don’t have users staying on your website, Google will notice and consequently send you on your way down the page results. Other than the content, your website must be created and structured well. It should be designed to the degree that it is easy and effortless for the user to navigate through.
If a customer deems your website too confusing or hard to use, they’ll leave it, increasing your bounce rate and causing your website to have a bad reputation in the eyes of Google. If users don’t like your site, nor will the search engine giant. That is why it’s so important that you are mindful of the user’s experience on your website.