Mar 11 2020
The internet is growing and expanding exponentially. In January 2020, there were reports of over 1.74 billion websites on the internet and just over 4 billion internet users worldwide. The odds of your website getting internet traffic is absurd unless we introduce a tool able to assess and track the fine-tuned analytics of both your website and your competitors.Â
How does SEMrush work?
Enter SEMrush, an all-in-one tool suite for improving online visibility and discovering marketing insights. The internet is like the starry night sky, and SEMrush is like an advanced telescope. There are billions of stars in the sky, barely distinguishable from one another to an inexperienced stargazer.
An astronomer understands that he can only see and interpret so much, just looking up towards the sky at night. He needs an advanced tool to track, observe and discover astronomical insights. This tool is a telescope, and it can gather data and information, but it still needs a user to interact with it to process and interpret the results to apply them in a relevant context.
SEMrush works like a telescope, analysing, tracking and recommending changes to improve the SEO ranking of your website amongst millions. To an oblivious google crawler, the significant processes and efforts put into organising their search result rankings mean very little. What matters to them is getting the information they need as quick and clear as possible.
Keeping your buyer persona in mind is therefore vital when building your online presence. SEMrush is the ultimate affordable search engine optimisation and digital marketing service made up of over 40 data-driven tools for digital marketing specialists.
SEMrush can seem complex due to the intense jargon and exhaustive list of tools and applicability. Still, it is an efficient and helpful, affordable web design & SEO service. Below, you will discover the many features SEMrush has to offer.
Why SEMrush is crucial for good SEO
SEO or search engine optimisation is essential for you to consider for your business if you have an online presence. Without it, customers looking for resources or services in line with your field will be looking for a needle in a haystack.
SEMrush provides a wide array of tools to help you audit, track and analyse the health of your webpage and how your prospective customers interact with your website to improve your SEO ranking on google search results.
The first toolbox SEMrush recommends using is to carry out a page audit. These tools analyse the health and performance of your page or website using a high-speed crawler to identify and tackle structural and navigational issues. These tools also provide an exhaustive list of ideas to improve your rankings, based on how a searcher interacts with your website.
Secondly, the keyword research toolbox is possibly one of the most highly esteemed toolkits in SEMrush’s workshop, used by digital marketers regularly. This toolbox contains tools that target and bring traffic to your site by identifying keyword value and the best performing organic keyword rankings on the web. The Keyword Magic Tool is beneficial when doing in-depth keyword research, and it works by inputting a seed keyword, which then extrapolates into an extensive list of related keywords, that can be grouped and filtered to personalise your research experience.
Thirdly, opening the link building toolkit uncovers unexplored opportunities which would strengthen your backlink profile. These tools work to audit your backlink profile, obtain backlink analytics from your competitors and contrast your profile against theirs. There is also a specific link building tool which frequently runs a link search party, acquiring more backlinks for your page.
The fourth toolbox in SEMrush’s SEO tool-shed is used for local SEO optimisation. This toolset enhances your local reach by listing your business information everywhere possible. You also have fully-fledged real-time control over your information and can make changes quickly with ease. These tools allow you to upload multimedia and keep you updated with reviews and ratings.
The final toolkit you will find to improve your website’s SEO is SEMrush’s rank tracking. These tools track daily changes in pages position and rankings, targeted keywords and signs for an update in Google’s algorithm. These tools also investigate these rankings and leading domains and industries as well as paid traffic and keywords. SEMrush has a comprehensive database full of historical and research data to provide you with the utmost feasible results.
Across the various toolboxes SEMrush provides for search engine optimisation, their On-Page SEO Checker is significantly useful, as it pinpoints webpage health vulnerabilities and suggests an array of ideas for how to improve your pages ranking. From strategy to user experience, content to technical SEO, SEMrush offers only the most relevant and applicable solutions to SEO ranking issues you may come across.
Other tools SEMrush provides for web design & SEO services
SEMrush has other useful features for completely optimising your website to climb rankings and emerge on top of the search results. These features include advertising, content marketing, market research and social media.
The advertising feature investigates PPC (pay-per-click) keyword research and paid keyword campaigns, which compare the cost of advertising Google ads in different regions to discover which will be most advantageous for your business. This feature also analyses successful competitor’s ad campaigns, ad dynamics, behaviour and ad trends.
Another feature SEMrush provides to make the most of your online presence is their content marketing package. This feature contains tools to help you generate engaging topic ideas and curate the best, original content to keep your webpage in the spotlight. This feature also includes an SEO content template and SEO writing assistant, which enriches your copy with sufficient keywords and optimises your content for user intent and search engines.
Market research is crucially vital when exploring and manoeuvring within the digital landscape. SEMrush’s market research feature is powered by tools that map out the competitive arena and analyse seasonal trends and evergreen strategies. This feature has many insightful applications that assist you in benchmarking your website against competitors and track and interpret analytics that helps you grow your website.
Finally, as if SEMrush hasn’t been generous enough, it’s social media feature streamlines social media marketing with particular social media management tools including publishing, monitoring and ads management. Curate a posting schedule and enhance your social media marketing scheme with the boundless possibilities SEMrush has to offer for your social media marketing campaigns.
To you, your webpage may be one in a million, but to the rest of the world, you may not even exist. SEMrush bridges this gap and takes your brand to your prospective clients’ digital doorstep. SEMrush is the ultimate digital marketing companion; a necessary component any digital marketing specialist needs.
Although it seems to be an all-in-one solution to your digital marketing needs, SEMrush isn’t a person you can hire to renovate your webpage completely. SEMrush is merely an analytics and insights tool.
At FX Web Studio, we utilise the best of SEMrush’s tools to track, optimise and improve your webpage. We have a leading affordable SEO package in Sydney. Give us a call today on 1300 090 401 to take the first step in improving your online presence.
