About Your Mentor
My name is Jessica Micallef, your digital marketing mentor and cheerleader. I bring a wealth of experience to the table as both a seasoned digital marketer and a dedicated educator. With a strong background in website development, social media strategies, and SEO, I've been instrumental in helping hundreds of businesses succeed online. But my journey doesn't stop there.
As an experienced educator, I've developed comprehensive courses covering a wide spectrum of media and digital marketing skills. From crafting compelling content to mastering the intricacies of online visibility, I've equipped countless individuals with the knowledge and tools they need to thrive in today's competitive landscape. My passion for teaching and commitment to excellence drive me to create engaging and effective learning experiences that inspire growth and achievement. So, whether you're looking to elevate your digital marketing game or expand your skill set, I'm here to guide you every step of the way.
Program Objective
I’ve designed my program to be hands-on and practical, focusing on boosting your confidence as you learn to market your business effectively. Together, we’ll navigate through each session, exploring various marketing channels with focused attention. You can look forward to an interactive learning environment where we’ll engage in practical activities and discussions. To reinforce your learning, I’ll also provide manageable homework tasks to complete before our next meeting. Each session is 2 hours long, and for your convenience, I can come to you, or you’re welcome to come to me. Let’s dive into this journey and grow your marketing skills together!
Here is what you can expect from each session:
Session 1: Initial Strategy and Goal Setting
In this initial session, I will gather information about your business, goals, target audience, and current marketing efforts. Together, we’ll also set clear objectives and develop a strategic plan for the next five sessions. This will ensure that each meeting is tailored to your specific needs.
- Discovery Questionnaire
- Buyer Persona
- Goal Setting
Session 2: Website Audit and Optimisation
In this session, we will evaluate your websites using a thorough checklist that covers all important elements. We will review the branding, design, sales funnel, UX and content – setting up your pages for conversion success.
- Website Audit Checklist
- Improvement Recommendations
- Sales Funnel Optimisation
Session 3: Search Engine Optimisation
In this session, we will look at your Google presence and map out a strategy/plan to improve your website and brand’s visibility online.
- SEO Site Audit
- On-page Optimisation Checklist
- Content Calendar and Strategy
- Google My Business & Nap Listings
Session 4: Social Media Marketing
In this session, I will work with you to establish your content pillars and a content calendar/ideas for 3-6 months. We will design a process and templates that will make social media marketing a breeze.
- Content Ideas & Content Planning
- Social Media Content Calendar
- Social Media Analytics Report
- Scheduling Content
I will also show you how to conduct a mini content shoot, something that you can replicate easily at home:
Session 5: Content Creation
In this session, I will work with you to create a small library of social media assets including videos, photos, infographics and more. We will take the ideas from the planning session and bring them to life. We will learn fast and easy ways to create effective content.
- Presenting to Camera Coaching
- Easy Product Setup Lesson
- Mini Content Shoot (how to capture better footage)
Session 6: Follow-up Session & Progress Assessment
In our final session, we’ll review the homework tasks from previous sessions to ensure you’re on target with your goals. Since everyone’s needs are unique, this session will be tailored to focus on areas where you might need a bit more time or support. I’ll provide personalized feedback on your progress from the earlier sessions, and together, we’ll craft an action plan to guide your next steps. This approach ensures that you continue to move forward effectively, with clear direction and confidence.
Ready to take your marketing skills to the next level? Book this hands-on program today and gain the confidence you need to effectively promote your business. Don’t miss out on this opportunity to learn, grow, and succeed in the competitive world of digital marketing. Let’s start on this journey together towards transforming your online presence today!
Program Objective Sessions
$350
(inc. GST) per session
Time Commitment
6 x 2-hour sessions (recommended at least 3 days apart)
Location
Face-2-Face or Via Zoom
Cost
$350 per session (PAYG) or pay $2100 in full. All prices include GST.
Book a Session
Testimonials
Jess has been so lovely and fabulous to deal with. I taught myself to build a website using WordPress and got her on board when it needed the professional touch and became beyond my limited knowledge. She not only has gone above and beyond to make my website the best it’s ever been, she patiently answered my million questions and the thing I love the most is she explained everything she did to me so now I understand too, and has set it up so I can manage things myself. She’s made it so easy and taught me how to maintain it myself, this is a great reflection of her integrity and sincerity. If you are in need of some guidance I highly recommend investing training sessions as they are brilliant, informative and worth every cent. I am so happy we found you Jess, working with you has been a breeze and I am delighted with your warm and friendly expertise, service and support.
- Rhea
Heavy Metal Garage
Thank you so much for the opportunity to attend and learn so much from the course. I feel so much more confident with creating videos for social media now. Can’t wait to start implementing all the wonderful skills I learnt.
- Donna
Oh Jess, you are such a beautiful soul and than you so much for the course. This has been the best and most informative AND FUN course I have ever done! I don’t feel stressed about my social media marketing anymore.
- Susanne
Thank you so much for all the skills you have taught in your workshop! You a have helped me find a passion for something when my job has been so ordinary, this has been life-changing for my business.
- Rebecca
